Microlearning statistics and ROI: How to evaluate its effectiveness

As a Learning and Development professional, evaluating Microlearning’s effectiveness is crucial. Measure its statistics and return on investment (ROI) to see if your investment is paying off. This will help you to make data-driven decisions and allocate resources efficiently. This article guides you on how to measure statistics and ROI of Microlearning, with examples and tools to use. Discover the benefits of Microlearning and explore Microlearning Techniques with our previous articles. 

1. How to measure effectiveness with pre- and post-assessments:

Test learners before and after a Microlearning session to gauge their understanding and retention of the material. For example, give learners a pre-assessment on customer service knowledge and skills before a Microlearning course on customer service and repeat the assessment after the course. Compare the results to measure Microlearning’s effectiveness. Use tools such as Google Forms or SurveyMonkey to conduct the assessment.

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2. How to measure engagement of the material with time-on-task:

To measure engagement and understanding of the material, track the amount of time learners spend on a Microlearning task. For example, if you have a course on time management, track how long learners spend on each task within the course. Tools that can be used for this include Google Analytics and Hotjar. Remember to comply with GDPR regulations when tracking.

3. How to measure retention rates:

Assess learners on the information presented in a Microlearning session through assessments, quizzes, or observation to measure retention rates. For example, give learners a quiz on the key concepts covered in a Microlearning course on project management a week later, and evaluate their scores. Use tools such as Google Forms or Kahoot to conduct the assessments.

4. How to gather self-reported feedback:

To gather self-reported feedback is crucial for understanding how well learners understand and retain the material. Ask learners to provide feedback on their experience and gain valuable insights into areas that need improvement. Based on the conclusions you can adjust and improve your learnings. Additionally, gaining an understanding of how learners perceive the experience will help you to create more engaging learning experiences. For example, you can send out a survey to learners asking them to rate their understanding and retention of the material on a scale of 1 to 5. Tools that can be used for this include SurveyMonkey and Qualtrics.

5. How to measure the ROI of Microlearning:

To measure the ROI of Microlearning, determine whether the investment in Microlearning is paying off in terms of increased productivity, improved performance, or other relevant metrics. For example, if you have implemented Microlearning in your sales team, track the sales numbers before and after the implementation of Microlearning and see if there is an increase. Tools that can be used for this include Google Analytics and Mixpanel.

In conclusion, measuring the statistics and ROI of Microlearning is important for understanding its effectiveness. By using a combination of the techniques discussed in this article, along with examples and tools that can be used to do the measurements, you can gain a more comprehensive understanding of the impact of Microlearning on your learners and organization. Remember to choose the tools that fit your needs and budget and also to try different methods to evaluate the effectiveness of Microlearning.